Brand identity
From Compass to Concept: Building the Identity of Astorlabe
Project
Mobile App
Industry
Travel & Tourism
Role
Visual Designer
YEAR
2024
A cohesive and flexible visual identity designed to support the user experience of a travel planning app. This project included logo design, color and typography system, and brand guidelines tailored to evoke trust, exploration, and clarity.
Astorlabe. A name rooted in travel heritage
The selection of the name "Astrolabe" for the travel planner app was a deliberate choice deeply rooted in the rich heritage of exploration and navigation. Historically, the astrolabe was an indispensable tool used by early mariners and travelers to chart their course across the seas and navigate the unknown with precision. Just as the astrolabe guided adventurers through uncharted territories, the app aims to guide modern travelers through the complexities of trip planning and exploration
Logo
The Astrolabe logo symbolizes exploration, discovery, and meticulous planning, inspired by the historical astrolabe used by ancient travelers. Like its namesake, the Astrolabe travel planner app offers comprehensive tools and resources, guiding modern travelers with itinerary planning, destination insights, weather forecasts, and cultural tips, ensuring a seamless journey
